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CHTA’s Madden-Greig reports positive outlook for Caribbean tourism

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CHTA’s Madden-Greig reports positive outlook for Caribbean tourism

Caribbean tourism is recovering faster than anticipated, according to Jamaican hotelier Nicola Madden-Greig, who currently serves as president of the Caribbean Hotel & Tourism Association (CHTA)

Caribbean tourism is recovering faster than anticipated, according to Jamaican hotelier Nicola Madden-Greig, who currently serves as president of the Caribbean Hotel & Tourism Association (CHTA).

Speaking during yesterday’s CHTACaribbean Tourism Fireworks’, which the trade association uses to communicate regional tourism performance and outlook survey results, Madden-Greig announced that in 2021, the Caribbean travel and tourism sector experienced the second-fastest recovery of all regions, with its contribution to the gross domestic product (GDP) up by 36.6 per cent.

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“We have managed to recover over 311,000 jobs … and that is really a testament to how fast Caribbean tourism has been able to come back into play,” she noted.

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In spite of the good news, contending with headwinds such as air connectivity, digitisation, infrastructure and human capital development, increased operating costs, as well as mitigating future crises, were ongoing challenges.

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The Kingston hotelier reported that while January and February were not particularly strong months because of the COVID-19 omicron variant, travel picked up between March and June, and summer looks promising.

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